This blog has been set up to try to bring back a little sanity into the world of commerce as inhabited by internet marketers.

A great deal of damage and waste of time are being generated by the inability to understand that there are certain basic rules that are imposed by years of familiar practice.

While it might seem to be a strange thing to say, the use of the telephone or a casual walk in as an initial approach to a potential customer is not as simple as it might seem if you don’t understand the psychology behind your actions and your prospect’s reactions.

It is a great pity that traditions are dying but when those traditions are the route to self sufficiency and service to others, it is also a crime.

Doing is not enough.

Knowing how to do is not enough.

Knowing why you do it is the key!